About.

Lilla O'Connor is an independent strategic marketing and digital consultant who helps organisations turn ambitious ideas into commercially successful brands. With more than 20 years' experience, she specialises in marketing strategy, digital growth, brand positioning, SEO, customer journey optimisation and content marketing for premium drinks, hospitality, education and professional service businesses.

Her approach combines commercial thinking with creative storytelling, helping organisations strengthen their market position, improve customer engagement and achieve sustainable growth. Whether developing an international marketing strategy, launching a new brand, optimising a website or creating compelling content, Lilla focuses on practical solutions that deliver measurable results.

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Away from work, Lilla is a marathon runner who brings the same resilience, discipline and determination to every project — always looking for the next challenge and the next opportunity to improve.

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Current Projects

Lilla is currently working with businesses across the UK and internationally, providing strategic marketing consultancy and digital growth support.

Her projects include developing marketing strategies for wine education businesses, advising premium wine brands and wineries on international brand development, improving websites, SEO and customer journeys and creating content and communications that strengthen customer engagement and drive commercial performance.

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Alongside her consultancy work, she collaborates on editorial and strategic projects within the wine industry and continues to support organisations looking to refine their positioning, embrace digital opportunities and build stronger, more effective marketing.

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Career Highlights

Throughout her career, Lilla has worked with some of the wine industry's most respected organisations, including the International Wine Challenge, Decanter, JancisRobinson.com, Académie du Vin Library and Wines of Hungary.

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She founded Wines of Hungary UK in 2014 and co-founded Furmint February UK in 2018, helping to re-establish Hungarian wines in the UK market and build long-term awareness of the country's premium wine regions. She also contributed to the launch of Steven Spurrier's Académie du Vin Library, supporting the development of one of the wine world's leading educational publishers.

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Earlier in her career, Lilla launched the Pure Orthodontics brand in Essex, held the position of Marketing Manager at Central Saint Martins, University of the Arts London, and worked in project management for BT Global Services, delivering complex business transformation projects.

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Today, Lilla combines strategic thinking, commercial insight and digital expertise to help ambitious organisations grow their brands, tell better stories and achieve lasting success.