Expertise
Scaled to Your Needs
You work with me directly and behind me sits a trusted network of highly vetted marketing experts across strategy, digital, content, data and more. Depending on the size of your challenge, I might work on my own, bring in one specialist for a project, or build a small team around your brand. You get the capacity of a larger agency, with the focus and care of a boutique partner.
1
International Brand Development
Strategy and market-entry support for taking brands across borders, adapting proposition, tone, and channels to new audiences while protecting what makes the brand distinctive. Experience spans the UK and international markets.
2
Digital Growth, Website and SEO
Whole-of-funnel digital growth, covering website audit and optimisation, technical and content SEO, and channel prioritisation. Focused on turning search visibility and site traffic into measurable customer and revenue growth.
3
Data and Performance Insight
Analytics and reporting that turns raw numbers into clear decisions, from KPI frameworks and dashboards through to campaign analysis and return on investment. Ensures every marketing pound or euro is tracked, understood, and put to work.
4
Customer Journey and Retention
Journey mapping and retention strategy across the full customer lifecycle, from first touchpoint to loyal advocacy. Covers experience design, lifecycle communications, and loyalty initiatives that increase repeat business and lifetime value.
5
Content Marketing and Storytelling
Content strategy and creation across owned and earned channels, from editorial planning and brand narrative through to production and performance review. Designed to build trust, strengthen engagement, and support commercial goals.
6
Social Media
Channel strategy, content planning, and community-building across social platforms, with a distinct brand voice and clear purpose behind every post. Supported by regular performance analysis to refine what works.
7
Email Marketing
Email programmes and newsletters from strategy and segmentation through to copywriting, scheduling, and optimisation. Built to nurture relationships, lift engagement, and drive repeat purchase.
8
Editorial and Thought Leadership
Articles, features, and editorial programmes that give expertise a credible, authoritative voice. Delivered in collaboration with industry publications and specialists to build reputation and open new conversations.
